Our History

The evolution of concrete surfing. Exploring the milestones that built the modern skate scene.

1950s

Surfers in California seek concrete waves when ocean surf is flat. Clay wheels are slapped onto wooden boxes, paving the way for sidewalk surfing.

1970s

Frank Nasworthy invents urethane skate wheels, giving skateboarders unparalleled grip, traction, and control. Skateparks open across the globe.

1980s

Alan Gelfand invents the flatground Ollie, sending skating airborne. Street skating emerges as a raw, expressive urban art form.

2020s

Skateboarding goes official in the Olympics. Modern custom web configurators (like Skate Store!) let riders map out premium maple decks worldwide.